Automation can be used for good or for evil, what I mean by that is, it can be used as a tool to build relationships through engagement or it can be used as a tool just to spam all over the Internet.
This is the difference between professional marketers and amateur marketers.
I made this mistake when I first started when I heard about automation, I just thought yes! an easy way just the set it and forget it and watch all the business, roll in. That was my approach to automation.
The Reality Of Automation
However I quickly learned that this was not the case and if you choose to use automation for spam, you just ruin your reputation online.
So when I understood that automation used properly could be used to increase your engagement with real prospects and develop true relationships, things really started to change for me.
Why Build Relationships
People buy and people join people that they know, they like and they trust, if you've been around online training long enough, you would have heard this phrase over and over again.
This is because it is true, relationships are crucial to your success using the Internet and true engagement is king.
You have to reach out to people but you cannot do it in a spam way. This is where automation used properly can really help and there are a number of tools that you can use to make you come across natural and engaging, this will start the conversation.
Once the conversation has started then you move away from automation and have live interactions with the people that raise their hands.
A really good example of this is a recent tool that came onto the market called ManyChat. This allows you to interact with people who engage with you on your Facebook fan page.
It allows you to automate certain parts of your conversation, which promotes further engagement in real time.
If you want to see a training on ManyChats and how powerful it is for your Facebook marketing just click here.
The point I'm trying to make is, tools use correctly can really aid your cause in terms of online relationship building.
Having the right tools is the difference between sitting in front of your computer all day or sitting in front of your computer for a couple of hours and doing a complete days work.
However please understand, any automation tool that you are going to use is going to take you a while to set up if you are going to use it correctly.
But the beauty about it is, once it is set up it frees up your time a lot!
The unfair advantage that the professional has over the amateur is, the professional understands the power of a well set up automated system where is the amateur just uses it as a spamming vehicle.
Choose to be different in your approach to automation
Let your approach towards automation be one of excellence.
This will really reflect in your results.
There is so much more I could go into in terms of how automation can make your life a lot easier but I think the best way for me to do that would be to give you access to an ebook I write on the topic called: “4 Steps To Automated Lead Generation”
This will truly change your approach to automation and hopefully show you the potential and power that it gives you.
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Success Coach & Mentor
Ps. If you really want to dive into effective FaceBook prospecting, for a limited time I am going to give you access to this free training THE NEW WAVE IN MESSENGER MARKETING