Is there any difference between the motives for traditional business recruitment and Network Marketing recruitment?
No, this is why traditional business have a HR department and have recruitment drives with massive amount of interviews.
They are looking for the cream of the crop to join their organisation.
Network marketing is no different, sponsoring is important because we are also looking for the cream of the crop to join our organisation.
Sometimes the right person joins and sometimes the wrong person joins, which is why people leave the industry.
So it is a little bit hypocritical for people to think it is okay for a traditional type of business to have a department that will go out and sponsor employees into their business, but it is wrong for a Network Marketing organisation to go and do the same.
The Reality Of Why We Sponsor
As I said previously the reason why a network marketing organisation sponsors people is because they are looking for quality people to join the team.
The reality is you do not know what a person is going to do, so you sponsor people and then you identify the leaders and focus on developing them.
What Is Pareto Law?
Pareto law says you get 80% of the revenue from 20% of your people.
So that means 20% of the people are going to be leaders and 80% of the people are going to help sustain the volume generates by the whole organisation.
So you are going to have five types of people in your organisation
1: Your Wholesale Distributor: this is the person that comes on board and says they want to build it but they never plug into the things they need to plug into, so their business doesn't grow. However they love the products or the service and they are using it at their wholesale discount level.
2: Your Social Distributor: this is the person that comes into your team and loves all of the meetings, conference calls, webinars, all of the social interaction. However for some reason they are just not building their business. They too are using the products or service at their discount level.
3: Your Seasonal Distributor: this is the person that comes into your organisation and does a lot of volume and then for some reason disappears. Then they come back a little later on and do a good amount of volume again and then disappear again.
I do not know why people do this but they do and they still take the product or are using the service at their discount level.
4: Your Part-Time Distributor: this is the person that does all the right things, they plug into the system that the company has and applies the strategies and are building their team. However they only have a limited amount of time to do their business because of other commitments.
5: Your Full-Time Distributor: this is the part-time distributor that has leveraged their time and built their business to the extent that they can go full-time in their business.
You need all of these distributors to make your organisation work because the stability of your check is going to come from your customers, your wholesale distributors, your social distributors, and your seasonal distributors.
However growth of your business is going to come from your part-time distributors and your full-time distributor.
This is why sponsoring is so important because through this process, the people that you bring into your business are going to identify themselves through their actions and you are going to separate the ones who are your part time/full time, versus the people that are just going to be the stability of the cheque
So go out and continue to sponsor because sponsoring is the lifeblood of your business.
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Success Coach & Mentor
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